Advertise
Print Advertising Rates
Please contact Heather Huston Johnson at Deschutes Media for pricing information.
Heather Huston Johnson
Email: heather@deschutesmedia.com
Phone: 541-948-3200 (mobile)
Web: www.1859magazine.com
Print Advertising Specifications
| Ad Size | Bleed* | Live Area | Specifications | ||
| full page/cover | full | 9"w x 10.875"h | 9.25"w x 11.125"h | ||
| none | 8.25"w x 10.375"h | 8.25"w x 10.375"h | |||
| 1/2 page horizontal | full | 9"w x 5.5"h | 9.25"w 5.625"h | ||
| none | 8.25"w x 5.06"h | 8.25"w x 5.06"h | |||
| 1/2 page vertical | full | 4.5"w x 10.875"h | 4.625"w x 11.125"h | ||
| none | 4"w x 10.375"h | 4"w x 10.375"h | |||
| 1/4 page | n/a | 4"w x 5.06"h | 4"w x 5.06"h | ||
*Bleed only permitted on full-page or spread ads, and must extend .125” beyond trim size on all sides and include printer’s trim marks. Live elements must be .375” from outside trim and gutter. Account for gutter (inside margin) when running type and art across left- and right-hand pages of a spread ad. Two-page spread materials must be supplied as single pages, as per the full page size requirements above.
Proofs:
SWOP certified color proof with color bars is required for all color ads (preferred proofs are Kodak Approval, Epson, Polaroid or Fuji) Laser proof required for all black & white ads. Deschutes Media does not accept responsibility for reproduction, color matching or content inconsistency without a SWOP certified color proof (for color ads) or laser proof (for B&W ads). Printer will match color on press as closely to provided proof as Web Offset printing allows.
Graphics, Colors & Fonts:
Graphics: Minimum resolution of 300 dpi (color or grayscale files) and 1200 dpi (bitmap or line art files). Images and logos from websites are not usable for print, as they are low resolution (72 dpi). Images should be placed at 100% in document. Never re-sample up images, rather scan at high resolution to start. Files must be uncompressed.
Color: CMYK process colors only (no RGB file accepted). Spot colors are available for an additional fee. Please contact a Deschutes Media sales representative for pricing prior to file submission. Color accuracy is the responsibility of the advertiser and will be held to SWOP standards. Do not use ICC or color profiles.
Fonts: Embed all fonts in PDF file. Deschutes Media is not responsible for PDF files submitted with spot color graphics or compressed file formats embedded. These files may yield unsatisfactory results when printed.
Formats:
Deschutes Media requires that all ad files be submitted as single page, high-resolution PDF, or PDFx1a files.
Exported PDF: Use PDFx1a settings when exporting from page layout program.
Distilled PDF: Create postscript file from a page layout program. Use ad trim size for document paper size, then distill through Acrobat Distiller v.4 or later using PDFx1a settings (or the minimum settings: CMYK, 2400 dpi, 150 line-art, all layers flattened and all fonts embedded and/or outlined).
Native files and film not accepted.
Advertiser assumes all responsibility for files that do not output correctly due to errors or omissions during construction. Please contact Deschutes Media for design assistance (subject to hourly charge).
Ad Submissions:
PDFs may be submitted via FTP, email or CD-rom.
Email: art@deschutesmedia.com
FTP upload: Contact anouk@1859magazine.com for FTP instructions
Mail: 550 Industrial Way, Suite 24 Bend, OR 97702
Online Advertising Specifications
Ad Sizes:
Top of page Leaderboard: 234 wide x 60 tall
Mid page Square: 300 wide x 250 tall
Mid page Skyscraper: 160 wide x 600 tall
File Types: 1859magazine.com supports the following creative file types:
Image: A basic image creative. Requires a GIF, JPG, or PNG file.
Flash: A creative containing animation, sound, video, or interactive features. Requires a Flash (SWF) file.
Rich Media: A highly customizable, interactive creative. You can use any custom HTML and JavaScript snippets as well as tags from a third-party ad server. For rich media, you may use any custom HTML and JavaScript snippets. For rich media creatives please follow industry rich media creative guidelines (review the IAB guidelines).
