New York Times Release
Slump Dashes Oregon Dreams of Californians
June 18, 2009
By WILLIAM YARDLEY
BEND, Ore. — [excerpted]
Another casualty was Bend Living, a glossy regional magazine driven by advertisements for high-end homes and luxury furniture. Kevin Max, the magazine’s former editor, is planning the first issue of a new magazine about Oregon culture and history, based in Bend and set to make its debut this summer. It is called “1859,” a reference to the year Oregon entered the union.
“Bend Living was about Bend’s emergence into 24-7, go-go-go, irresponsible construction and people living beyond their means,” Mr. Max said. “1859 is kind of National Geographic meets Condé Nast Traveler. It’s about Oregon, so it’s all about sustainability.”
